Special Edition - The Top 5 Articles You Need to Read From the Marketing Ops Leader
Also - The Hidden Truths Martech Vendors Don't Want You to Know
In this edition:
The Top 5 Marketing Ops Leader Articles You Need to Read
The Tenets of Marketing Operations
POLL - What Everyone Votes is Their Favorite Marketing Ops Platform
For Paid Subscribers: Recorded Keynote: Solving Marketing’s Toughest Challenges Through Technology
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Are you trying to do it all—or driving real growth?
Many marketing plans end up spread too thin, aiming to please every stakeholder or cover every possible angle. But this approach often leads to overcomplicated planning, budget creep, and minimal impact.Instead, focus your efforts around a single core growth lever.Marketers typically have four key ways to drive growth:
Many marketing plans end up spread too thin, aiming to please every stakeholder or cover every possible angle. But this approach often leads to overcomplicated planning, budget creep, and minimal impact.
Instead, focus your efforts around a single core growth lever.
Marketers typically have four key ways to drive growth:
1) Increase efficiency
2)Expand into new markets
3) Launch new products or services
4)Reach new buyer segments
Choose the pillar that aligns most closely with your company’s top priorities. The focused effort will deliver far better results than trying to tackle everything at once.
Where will you focus next?
Get more planning advice and frameworks in the Blueprint for Marketing Planning.
The Top 5 Marketing Ops Leader Articles You Need to Read
The Marketing Operations Leader Newsletter has been in publication for one full year now!
Here are 5 can’t miss articles to guide you in you in your marketing ops career.
1 - 90 Day Onboarding Plan and Interview Strategies for Ops Professionals
2 - Marketing Ops Leveling Guidelines (Promotion to Higher Levels)
3 - Marketing Operations Leadership Tips
4 - How to Use a Practical Impact Effort Matrix
The Tenets of Marketing Operations
These are the tenets of marketing operations.
LONG-TERM THINKING: We value the long-term customer experience as paramount, but understand and support the need to meet short-term business objectives.
EMPOWERING TEAMS: Our impact comes from enabling stakeholders to drive real customer outcomes. We focus on building people, processes, and technology that elevate marketing to the next level. Through data and insights, we guide better decisions—not by doing it for them, but by equipping them to do it themselves.
STRATEGY-FIRST, TECHNOLOGY-SECOND: We don’t chase shiny tech or get boxed in by its limitations. Instead, we lead with customer and business objectives, letting strategy define the tools we use—not the other way around. Think of us as architects: crafting tailored solutions that serve our stakeholders’ diverse needs.
AUTOMATION WITH INTENTION: Automation is powerful, but it’s not the answer to everything. We use it where it counts—streamlining repetitive tasks to scale efficiently—but always leave room for human insight and creativity. Because the best marketing isn’t robotic; it’s human.
BUSINESS-MINDED EXECUTION: We see the big picture: marketing, sales, product, CS, and the business as a whole. Our work goes beyond systems and tools—we build programs and processes that create measurable value for customers inside and out. And we adapt with speed and precision when priorities shift.
MASTERING FRICTION: We think strategically about the concept of friction. We remove friction from processes to improve experience, and add friction when necessary to ultimately yield a better product.
DATA-INFORMED, NOT DATA-DRIVEN: Data is a tool, not a master. We understand that while data can be objective, how it’s interpreted often isn’t. By applying rigor, embracing multiple perspectives, and learning from experience, we ensure data enhances our decision-making rather than constraining it.
POLL: What is Your Preferred Project Management Platform?
Top Commentary from Social:
Workfront is the best option for larger organizations. It’s highly scalable, has the most features and is incredibly adaptable to many use cases. It can be expensive to set up and adopt, but is well worth the investment when done correctly. Asana is the most user-friendly and is great for small teams, but it struggles to scale and lacks advanced workflow, reporting, and approval features. Jira is best suited to IT and development teams using SCRUM or ticket-based workflow. It isn’t ideal for marketing due to its limited content proofing and workflow automation capabilities. The UI can be complicated and isn’t liked by marketeers in my experience. Monday.com is a good system, it has a clean UI (making it easy to adopt) and solid automation capability, but gets costly with scaling. It’s best suited for small to medium-sized businesses, it doesn’t work well when needing to scale across multiple departments or geographies. - Richard Leek
ClickUp is an excellent alternative to Asana and Monday.com. It has advanced workflow automation capabilities, is easy to use and offers a range of views at the click of a button. I highly recommend trying out ClickUp's free version to experience its features firsthand. You won't be disappointed! - Florence Viret
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