Marketing ops leadership tips, creating an internal newsletter, SQL thoughts and more

In this edition:

1. Marketing Ops Leadership Tips 

2. Should I Change Marketing Ops Jobs?

3. Poll of the Day - SQL Skills

4. Create a Marketing Ops Newsletter 

5. For Paid Subscribers: 7 Strategies to Tackle Complex Problems in Marketing Operations

Level-up Your Revops Team: Revlitix leverages pattern recognition and proactive diagnostics to help marketing and sales teams spot money-making opportunities hidden in plain sight and fix revenue leakages in real-time. Take a Product Tour and Get a $100 Gift Card.

Check out the podcast: Darrell and Jeff record a weekly ops podcast called “Revenue Rhthyms”- listen here.

Friends of the Newsletter: The Humans of Martech podcast is one of my favorites. Check them out on Spotify or Apple podcasts.

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Marketing Ops Leadership Tips 

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Should I Change Marketing Ops Jobs?

This is a tough question that many marketing ops pros are dealing with.

If you change jobs, you could potentially achieve more pay and a higher title.

So should you look for another job?

Here are some things to think about.

The 3 P’s of a Great Job

My advice is to check if you have the “3 P’s” of a great job, which are Pay, Problems, and People.

Make sure you work in a role with competitive pay. Competitive pay means that you can walk across the street (figuratively speaking) and get paid similarly for the exact same job. Notice I did not say your “dream salary.” We have to be realistic. But know that if your pay is not competitive, you will eventually feel that you are not being compensated fairly.

You also want to be working on sufficiently challenging problems. I define these as problems that are just out of your reach to solve and will take you several days or even weeks to resolve. If the problems are too easy (for example, if you can just look up the answer), then you will get bored. If the problems are too hard (you can’t solve the problem, even after months of effort), then you will get discouraged.

Last is people - you want to work in a place where you respect and admire your coworkers, and they respect and admire you.

If you are missing any of the 3 P’s, I recommend changing jobs.

You Can Only Switch So Many Times

Studies show (I can’t find them right now) that switching jobs more frequently can most certainly increase title and pay. However - there is an upper limit and hiring managers will catch on to you.

Even though the concept of “job hopping” is becoming increasingly acceptable, if you change jobs four times in four years, even the most open hiring manager will be suspicious.

Also, note that switching jobs too often prevents you from seeing the long-term impacts of your work.

Getting a better job is harder than you think

Finally, realize that interviewing and securing high-value offers is hard work. The market (especially for remote jobs) is extremely competitive, and you will likely go up against seasoned candidates for any good role.

Check your candidacy by applying to open roles, interviewing, and seeing how far you get in the process.

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Poll of the Day - SQL Skills

Learning SQL is a big topic of debate amongst marketing ops professionals.

Some swear by it, others think that it is not required for success.

I’m personally somewhere in between; let’s see what the poll results say,

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Create a Marketing Ops Newsletter