The MOPs Leader: Interview Strategies, 90-Day Plan, and More...

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In this edition:

1. Helpful 30-60-90 Day Framework for Marketing Ops

2. Breaking Free From the 'Yes' Habit in Marketing Ops

3. Shiny Features Don’t Move the Needle

4. Marketing Operations can be Highly Creative

5. Interview Strategies for Marketing Ops Professionals

6. For Paid Subscribers - Mental Models and Frameworks for Marketing Ops Professionals-

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Helpful 30-60-90 Day Framework for Marketing Ops

Whether you are starting a new job, role, or just want to hit reset with your current role - you can make big waves with a clear 90-day framework.

Here's how to start:

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Breaking Free From the 'Yes' Habit in Marketing Ops

What is one of the biggest challenges for marketing operations? Saying "YES" to every request.

Not only does this take away time from high-value projects, but it also makes work life miserable.

Here are ways you can stop (or at least lessen) this issue:

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Shiny Features Don’t Move the Needle

Years ago, a marketer tried to get our team to adopt new project management software.

I asked if the application could accomplish a specific workflow critical to managing our tasks.

He said, "No, it can't do that. But look at all of the things it CAN do! Imagine the cool things your team can do once you get this up and running - and I can help you get started."

In the friendliest tone I could manage, I said:

"All of the bells and whistles in the world won't make a difference if it can't help us accomplish the work that truly matters."

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Marketing Operations can be Highly Creative

Most people think creativity = design.

It is much more.

Creativity is problem-solving. Creativity is exploring new ideas and possibilities.

Creativity is the ability to create something new.

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Interview Strategies for Marketing Ops Professionals

Whether you are aggressively searching or passively looking, these interview tips will help you represent yourself and your expertise in the best way:

1. Practice and write out solutions to problems you have solved
Many marketing ops pros know how to fix things when they see them but have trouble explaining solutions to others. Confusing answers will make you look disorganized. Practice answering questions in a clear, straightforward way, and you'll come across as strategic and level-headed.

2. List out the tech you have used and some of your best projects
We do so much that we are bound to forget. The pressure of interviews will make it worse. Create a quick reference guide that can help jog your memory to find the best answers.

3. Always be ready to talk about strategic marketing and business goals.
Your interviews will include more than technical questions. Be ready to explain what your business does, the overall marketing strategy, and how it contributes to the business.

4. Memorize your key metrics
Candidates who cite specific numbers appear more organized, detail-oriented, and business-savvy. Always know your numbers, goals, ratios, and any other specifics before going into a big interview (carefully of sharing too much without an NDA).

5. Adapt to your audience
Some of your interviews will be technical, but you need to be able to have high-level conversations with leaders who aren't involved in the day-to-day. Articulate the overarching why and how of marketing operations and how it translates to success for the business.

6. Be ready to share stories about how you succeeded with PEOPLE
Most hiring managers want to know that you'll be able to collaborate and influence stakeholders across the business. In addition to your wins, develop 2-3 occasions where you harmonized discordant views to complete a project and drive success ultimately.