The Marketing Operations Leader

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December 2024

Announcing: My New Marketing Ops Workshop
My live workshop is now open for registration - here's why I made it and who it's for.
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Darrell Alfonso
12 Things to Look for in a Winning Tech Stack
Also - The Hidden Truths Martech Vendors Don't Want You to Know
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Darrell Alfonso
Marketing Operations Roadmap With Customizable Template
Borrow this template to showcase your roadmap
 • 
Darrell Alfonso
Special Edition - The Top 5 Articles You Need to Read From the Marketing Ops Leader
Also - The Hidden Truths Martech Vendors Don't Want You to Know
 • 
Darrell Alfonso
9 Actionable Ideas to Level Up Your Marketing Operations
Also - guess who is the new co-host of the Humans of Martech Podcast!
 • 
Darrell Alfonso
How to map marketing & ops workflows on a canvas
Also - why you are messing up campaign tracking with incorrect UTM conventions
 • 
Darrell Alfonso

November 2024

October 2024

Improve these 8 things about your marketing operations today
Also - The separation of marketing ops teams and tech teams
 • 
Darrell Alfonso
9 easy wins for marketing ops, MOPs predictions for the next 5 years, and more
Also - the top skill marketers are working on today
 • 
Darrell Alfonso
How ops professionals can become more strategic at work
Also - the new marketing ops playbook versus the old playbook
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Darrell Alfonso
© 2025 Darrell Alfonso
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