Archive - The Marketing Operations Leader

May 2025

4 Reasons Why GTM Teams Will Fail With AI This Year

Also - 3 lessons from Open AI's Head of GTM Systems

May 28 •

Darrell Alfonso

When to use a CDP versus data warehouse

Also - the best channel to generate quality leads in 2025

May 20 •

Darrell Alfonso

Easy GTM Dashboard for Leaders & Operations

Also - Top 7 Mistakes Marketing & Revenue Operators Make - and What to Do About It

May 13 •

Darrell Alfonso

The 8 Core Reports of the Growth Marketing Leader

Also - Safe versus at risk marketing jobs in the AI era

May 7 •

Darrell Alfonso

April 2025

The GTM Technology Stack You Need Based On Company Stage

Also - The Biggest Blocker to Better Reporting

Apr 30 •

Darrell Alfonso

Quickly grasp these 4 essential data concepts for GTM teams

Also - Multi-touch Attribution versus MMM versus Incrementality

Apr 23 •

Darrell Alfonso

The 8 Must-Have Reports of the ABM Leader

Also - What to Do If You’re Feeling Stuck or Lost in Your Ops Career

Apr 15 •

Darrell Alfonso

Easy breakdown of GTM tech platforms & responsibilities

Also - Your AI-powered email strategy is useless if you can’t reach the inbox

Apr 8 •

Darrell Alfonso

Common Human & AI Agent Models for GTM Explained

Also - why you need to be an internal operations consultant at work

Apr 1 •

Darrell Alfonso

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