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The New Frontier for Marketing Ops: Designing High-Leverage Revenue Engines
Also: what I learned from Zapier's head of AI GTM transformation
Jun 12
•
Darrell Alfonso
1
How to Fix Your GTM Data Architecture So Your Agents Run Better
Also: the current priority of over 200 marketing ops teams
Jun 5
•
Darrell Alfonso
5
1
May 2026
MCP, Explained for Marketers
Also: Live Event Today! How To Get A New Marketing Ops Job in 2026
May 27
•
Darrell Alfonso
12
Marketing Operations Will Never Be Replaced by AI
Also: What Claude Actually Helps With in Marketing Ops, and Where It Doesn't
May 22
•
Darrell Alfonso
7
How to Ship AI Agents Marketers Actually Use
Also: How MOPs Pros Are Really Thinking About Their Careers Right Now
May 15
•
Darrell Alfonso
5
How to position marketing ops at every level of the org
Also: 4 Reasons Marketing Generalists Win in the Age of AI
May 7
•
Darrell Alfonso
8
April 2026
Check this before you take that new marketing ops job...
Also: What marketing teams are doing with AEO (SEO for chatgpt, claude etc)
Apr 30
•
Darrell Alfonso
6
The RevOps Intelligence Stack - with roles and responsibilities
Also: 7 Job Hunting Strategies in Marketing Ops Right Now
Apr 23
•
Darrell Alfonso
5
The Martech & MOPs Job Hunt Survival Guide
Also: Easy way to impress your boss with AI
Apr 15
•
Darrell Alfonso
8
How to create MOPs exec slides quickly with Gen AI
Also: 5 Lessons from a Martech super expert
Apr 7
•
Darrell Alfonso
11
The Webinar Maturity Model
Also: How to test with AI instead of real users
Apr 3
•
Darrell Alfonso
12
March 2026
The 5 GTM Failures - And What To Do About It
Also: Should marketing be responsible for revenue?
Mar 25
•
Darrell Alfonso
6
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