The Enterprise Email Tech Stack of 2025
Also - Can AI Agents Replace Campaign Building Today?
In this edition:
The Enterprise Email Tech Stack of 2025
How Ops Professionals Can Work Through Layoffs and Reorgs
POLL: Can AI Agents Replace Campaign Building Today
Exclusive For Paid Subscribers: When to Hustle and When to Slow Down in Your Marketing Ops Career
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The Enterprise Email Tech Stack of 2025
There’s a whole world of tech that powers email marketing. A tech stack within a tech stack.
At the center is the core—the tools that help teams build, manage, and send emails.
- Knak is a no-brainer here. It enables marketers to build modular, on-brand emails fast, without relying on developers.
- Bynder keeps creative assets organized and brand-aligned.
- Grammarly keeps copy polished.
- Phrase supports global programs with localization.
- Monday keeps workflows on track.
- Everest, Validity, and your ESP/MAP (like Marketo, HubSpot, or SFMC) help you send, track, and optimize.
In the data & optimization layer, you’ll find tools like:
- Segment, Salesforce Data Cloud, and GrowthLoop—which unify and activate audience data.
- Litmus, which ensures emails render correctly before sending.
- Movable Ink, which powers dynamic, personalized content.
- Tableau, PathFactory, and others that help with analytics and engagement.
The integration & governance layer includes:
- Email on Acid for QA and accessibility checks.
- Ziflow and Adobe Workfront for creative review and approvals.
- Cloudflare, Proofpoint, TrustArc, OneTrust, and Vanta for security, compliance, and privacy.
And yes, Knak again—because it also helps enforce templates, guardrails, and approval workflows.
Important note: this isn’t a definitive list, but a representative one. Every enterprise stack looks different, and every decision involves tradeoffs.
Thanks to Knak for helping me put this together. Try no-code email and landing page creation with Knak here.
How Ops Professionals Can Work Through Layoffs and Reorgs
Leading Through Layoffs and Reorgs in Marketing Ops
This month’s MOPs Huddle was one of our most emotionally honest yet.
We talked about what it’s like to work—and lead—through layoffs, reorgs, and constant change. A few takeaways really stood out:
“Negative bandwidth” is real. Some teams were operating with fewer than 10 marketing operations professionals at companies with 5,000 or more employees.
The mental load is enormous. One leader said she couldn’t even post open roles for months because it didn’t feel stable—or ethical—yet.
Survivor’s guilt is real too. People described the heartbreak of losing colleagues via Slack deactivations, with no warning, while trying to stay productive.
But what helped?
Open, honest communication—even just saying “I don’t know either.”
Small wins that create moments of stability.
Managers who tailor support to how individuals process change.
Anchoring your team in the mission—what doesn’t change, even when everything else does.
One thing I shared from my own experience: when everything feels uncertain, remind your team that some things remain constant—our mission, our commitment to improving how we work, and the people who are still here trying to do great work.
This was a challenging yet powerful session.
To everyone navigating this right now: you’re not alone. If you want to talk, vent, strategize, or just say hi, my DMs are open.
The Customer Engagement Book: Adapt or Die is Officially Live!
13 authors across nine companies came together to write this—from teams at Meta, Hulu, Equinox, Wealthsimple, Movable Ink, Hightouch, and MoEngage. These are marketers who’ve been in the weeds. Who’ve felt the pressure, seen what works (and what doesn’t), and kept showing up.
MoEngage brought in voices like Scott Brinker , Juan Mendoza and Phil Gamache to share what’s shifting, what’s breaking, and what still matters.
It’s not another disposable PDF. It’s something you’ll want to keep. Designed to sit on your desk, not die in your downloads folder.
You can read it online or request a printed copy: moengage.com/book
To the marketers in the trenches, this one’s for you.
POLL: Do You Think An AI Agent Can Replace Campaign Building Today?
Top Commentary from Social
I think so much of what happens in campaign building isn’t actually building the campaign, if that makes sense. Often, when my team gets a brief to build something, there are loads of considerations, limitations, and oversights that have been made by the person briefing it to be built. Most of the value of a MarkOps team is in that detail that can make or break a campaign, and I don’t see that AI will ever be able to translate those briefs into what is actually meant/required effectively - it takes a lot of business context and emotional intelligence to do well. Matthew Stylianou
I think part of the issue here is that data needs to be pristine in order to work effectively today. I think AI can't replace analyzing nuances the way that we would want it to. But I think it will get there. Christiane Rodes
“Your scientists were so preoccupied with whether they could, they didn't stop to think if they should.” - Dr. Ian Malcolm :) Tim O’Connor
Not a chance. There's a lot of conflicting information with AI right now, and AI has given me bad advice in campaign building. Everyone's job at the end of the day comes down to problem solving, and at least ChatGPT always finds itself in a corner if you've gone too far. Shan Mahmood
PS: Don’t forget to sign up for Revenue Pulse’s AI Agent debut, Otto! Come see and decide for yourself. Sign Up Free Here.
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