The Marketing Operations Leader

The Marketing Operations Leader

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The Marketing Operations Leader
The Marketing Operations Leader
Your 90 Day MOPs and RevOps Plan - Template Included

Your 90 Day MOPs and RevOps Plan - Template Included

Also - the major takeaways from our interview bootcamp

Darrell Alfonso's avatar
Darrell Alfonso
Jan 27, 2025
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The Marketing Operations Leader
The Marketing Operations Leader
Your 90 Day MOPs and RevOps Plan - Template Included
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In this edition:

  1. Your 90 Day MOPs and RevOps Plan - Template Included

  2. Major Takeaways from Marketing Ops Interview Bootcamp

  3. Poll: What’s the Biggest Challenge Teams Face in Campaign Operations

  4. Exclusive For Paid Subscribers: How to Manage a Marketing or Ops Team That Has More Experience Than You

  5. WEBINAR: Attend to learn how to overcome the core struggles in email operations


Future-proof your email marketing operations in 2025 - live session tomorrow

Email marketing teams face increasing challenges in keeping up with the speed and complexity of today’s campaigns. Traditional marketing technology stacks aren’t optimized for speed or agility, creating complexity for marketing and campaign ops teams. "Future-proof your email marketing operations in 2025" addresses these core struggles and provides actionable insights to overcome them.

Prepare your team to face 2025 with confidence and efficiency. Join Stensul and our industry expert friends tomorrow January 28 at 12:00 PM ET to future-proof your email marketing operations this year.

In this podcast-style session, you’ll learn about:

  • Evolving marketing ops roles and structure: Understand the shift from traditional roles to strategic, growth-focused positions that align with GTM strategies.

  • The collaborative content supply chain: Learn how to streamline feedback collection and approvals while maintaining brand consistency and compliance without extra headcount.

  • Tech stack integration for seamless operations: Explore advancements in tech stack integration and data management for optimal CRM and ESP functionality.

  • Process automation to alleviate workloads: Discover practical applications of AI to reduce manual tasks, streamline workflows, and improve campaign performance.

Save my spot


Your 90 Day MOPs and RevOps Plan - Template Included

The first 90 days can make or break your next job.

But here’s the thing, you actually don’t have to start a new job to have a killer 90 days at work.

You don’t need a new job to listen to customer feedback, interview stakeholders, understand pain points and help solve problems.

Try out this 90-Day Plan I created to help you prioritize efforts and drive real impact for marketing and revenue ops teams. (inspired by Deb Liu’s Perspectives)

🔍 First 30 Days: Learning
Audit your customer experience (CX), tech stack, and team structure.
Understand workflows, metrics, and pain points.
Deliver a “State of the Union” assessment to identify gaps.

🤝 30-60 Days: Aligning
Build a vision for improvements and align stakeholders.
Prioritize opportunities using an Impact-Effort Matrix.
Integrate internal and customer feedback to guide changes.

💪 60-90 Days: Executing
Deliver quick wins, build scalable frameworks, and improve CX.
Empower your team with tools, training, and mentorship.
Share early results and refine long-term plans.

This plan is about driving operational efficiency while delivering value for customers. It includes actionable outputs like a roadmap, priorities, and clear KPIs.

PRO TIP: You can upload this image to ChatGPT, input your own parameters (industry, role, company size, pain points etc) and it will create a version specific to you. Try it


Major Takeaways from Marketing Ops Interview Bootcamp

Last week Thao Ngo 💜 and I held a marketing ops interview bootcamp - with live mock interviews and feedback from hiring managers.

Here were the takeaways:

1️⃣ Interviews are a two-way street.
You’re not just answering questions—you’re gathering intel. What’s the team culture like? How does leadership measure success? The way the hiring manager answers these questions will tell you if this is the right place for you to grow.

2️⃣ Your story is your differentiator.
When someone asks, “Tell me about yourself,” don’t list your résumé. Tell a story. Share your experiences, skills, and passions in a way that connects the dots between your expertise and what they need. Show them not just what you’ve done, but why it matters.

3️⃣ “What’s your greatest weakness?” isn’t a trick question.
This is where you demonstrate self-awareness and growth. For example:
“Time management used to be a challenge for me, but I’ve been using time-blocking and prioritization techniques to stay organized—and it’s been a game-changer.”Your answer doesn’t need to be perfect. It needs to show you’re someone who learns and improves.

4️⃣ Showcase impact. Always.
Situational questions aren’t just “what would you do?” They’re “what have you done?” Talk about the actions you took and the results you drove. For example: “I implemented an automated reporting workflow, cutting our reporting time by 40% and enabling better campaign decisions.” Hiring managers want to see how you approach challenges and deliver outcomes.

5️⃣ Confidence + humility = magic.
Confidence without arrogance is a winning combination. Practice answering questions so you feel prepared, but don’t hesitate to acknowledge areas you’re still working on. This balance makes you credible and human.

6️⃣ Come prepared with smart questions.
The best candidates don’t just rehearse answers—they ask thoughtful questions. Dig into the company, the team, and the role ahead of time. This not only shows you’re invested, but also gives you clarity about whether this is the right opportunity for you.

Here’s the bottom line: the best interviews are conversations, not interrogations. You’re there to demonstrate your value and evaluate theirs.

What interview tips have worked well for you?

PS: Join the next marketing ops town hall in February where we learn how to tackle conflict in operations teams.


What’s the Biggest Challenge Teams Face in Campaign Operations

Top commentary from social:

The real issue in Campaign Ops is the inability to fairly prioritize work. There is urgency felt by stakeholders. If I had 100 people sitting idle, sure we can launch that in 2 hours or so. No one has that luxury. - Josh Hill

Cross-team collaboration and lack of standardization are often one in the same 😅 - Sam Liss

Standardization only slightly outweighs collaboration for me because at least if we did things the same way across the org, we could collaborate easier. - Fauna Solomon

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