The New Marketing Ops Maturity Model
Also - your marketing job interview cheat sheet
In this edition:
The New Marketing Ops Maturity Model
Your Marketing Job Interview Cheat Sheet
Poll: Who Should Be The Second Marketing Ops Hire?
Exclusive For Paid Subscribers: How to Be More Strategic in Marketing Ops When You Are Always Stuck in the Weeds
This Month’s Marketing Ops Huddle is About Navigating Conflict - Join Us On Feb 12th
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The New Marketing Ops Maturity Model
Marketing Ops will define the next era of marketing.
Why? Because the future is rooted in customer experience, data, and delivering real customer value—all amplified by AI and technology.
Teams don’t become innovative overnight, but they can evolve—from Basic to Managed, then Strategic, and finally to Foresight.
A maturity model can guide this evolution by helping teams:
1️⃣ Assess their current stage.
2️⃣ Identify gaps in capabilities.
3️⃣ Create a roadmap to level up.
One thing is very clear - do NOT look to products or tools as a sign of increased maturity. Look at CAPABILITIES and ALIGNMENT to customer value.
This new marketing ops model intentionally focuses on customer experience, enablement, and AI-powered support.
Your Marketing Job Interview Cheat Sheet
Marketing interviews are brutal.
You’re expected to know strategy, execution, measurement, martech, and how to justify impact to leadership—all while making a great impression.
The truth? You should sharpen your interview skills before you need them.
This cheat sheet will help you get ahead so when the right job opens up, you’re ready to put your best foot forward.
You're a one-person marketing ops team about to bring on your first team member, who do you hire?
Top Commentary From Social:
Someone who can do the things I can't or don't want to do! - Karin Holgren
The classic MOPs answer "it depends.” - Chloe Pott
Definitely depends on your skillset as well as the gaps in your current Marketing Ops Org. I would lean towards a generalist assuming there was a semblance of a tech stack in place already and the org wasn’t looking to scale up in the near or medium term. Otherwise Id go with an architect. - Don Aholu
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