The MOPs Leader: Leveling Up, Weekly Hacks, Promoting Your Work and More

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Happy New Year! In this edition:

1. What you should be doing each week

2. Leveling up your marketing ops game

3. Hiring a great marketing ops pro

4. Promoting and sharing your work

5. Communication tips for marketing ops

6. For Paid Subscribers - Exclusive Video: How I Train My Team on Strategy and Communication

7. ALSO - Join Thao Ngo and I next week as we discuss how to break bad habits in marketing operations.

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Weekly Tasks for Marketing Ops Pros

There are two main ways to constantly improve your marketing operations.

1. Regularly use and test the processes and tools you developed for others

2. Constantly research and explore ways to improve the experience of internal and external customers

If you did half of the suggestions above, it would represent approximately 5% of your week. A small investment that will compound over time and lead to tremendous results in your marketing operations function.

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How do you Level up in Marketing Operations?

Whenever I catch myself on the lower end of strategic effectiveness, I push myself to think big picture.

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What to Look for When Hiring

I asked a senior marketing operations leader: "What do you look for in a new hire?" She told me she looks for three things:

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Practical Opportunities for Promoting Your Work

If you work in marketing operations, you must be aggressive about sharing your work.

Why?

Because at many companies, marketing ops is typically:

• Misunderstood

• Under-resourced

• Passed up for promotion

The solution? Get proactive. Showcase your team’s work in:

• Biweekly newsletters

• Quarterly business reviews

• Executive presentations

• Team wiki pages

• Recorded videos

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Try These Tips When Communicating Your Ideas

Most marketing and ops professionals communicate their ideas poorly.

They say, “we need to do lead scoring” or “we need better to improve campaign processes.” Unfortunately, that’s not very compelling.

Leaders, at best, won’t understand the priority of your idea, and at worst, they do not understand the idea at all.

Do this instead: Use the problem-solution-benefit framework.

You can use this in decks, leadership meetings, and even one-on-one conversations.

Don’t start by sharing your idea. Start like this:

• PROBLEM: We have a big problem, and it’s causing pain.

• SOLUTION: We can solve that problem by taking this course of action.

• BENEFIT: After we take that action, the pain will be gone, and everyone will be happy again.

  Let’s look at some examples.

This method may take longer to communicate but is much more effective and persuasive.