The best MOPs career event of the quarter, when to slow down in marketing ops and more

Also - 360 marketing ops pros share their biggest pain point

In this edition:

1. Best MOPs Career Event of the Quarter

2. When to Speed Up or Slow Down in Marketing Operations

3. POLL: Marketing Ops Biggest Pain Point

4. For Paid Subscribers: Our job as managers is to confront the real issues

Get your career or marketing questions answered: Ask the Marketing Operations Leader questions here to be answered in future issues.

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How to Get the Most Out of the Free Marketing Ops Career Event

The second marketing ops virtual career success event (we call it MOPs Breakout) is in a few days. Our last event had hundreds of marketing ops pros learning and sharing their experience. This time, we’ve got top marketing ops leaders from companies like Amazon, Spotify, and Samsung to share “under the hood” how they run their teams and solve problems.

Here are a few ways you can get the most out of the vent.

Maximize Your Breakout Session Experience

The free virtual event will start with our main panel discussion. Here, you can use Zoom’s Q&A feature to ask questions of the panelists.

After that, we’ll host the breakout sessions with groups of around 50 people. Here’s how you can make the most of these sessions:

1. Share Your Experience: Don’t be shy about sharing your own experiences. Your insights could be invaluable to others, and this is a great way to help your peers learn.

2. Ask Real Questions: Engage with other attendees by asking meaningful questions. Collaborative problem-solving can lead to breakthrough ideas.

3. Build Your Network: Use this opportunity to expand your network. The most successful marketing ops leaders have a “board of advisors” – mentors and confidants they can rely on during challenging times and new opportunities.

Don’t forget to register

Don’t miss out on this chance to elevate your career and gain new perspectives from top leaders in the field. Register now and save your spot. This is the virtual marketing ops event of the quarter – you won't want to forget to attend!

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How to know when to speed up or slow down your operations

Here is a common misconception.

Faster is always better, right? More processes are bad, right?

Not necessarily. This topic can be confusing for marketers, so let me break it down with different examples.

Building Campaigns > SPEED UP!
Marketers should be empowered to create campaigns quickly and at scale. Decentralize building where you can, and offer training resources for self-service.

Maintaining Campaign Quality > SLOW DOWN
Mistakes and poorly built campaigns harm your brand reputation. Build in QA and automated checks to keep high-quality marketing and communications.

Reports and Analytics > SPEED UP!
Don't bottle-neck stakeholders by data hoarding. Ensure you have the right data and tools so others can run their own reports and perform their own analysis.

Data Privacy and Security > SLOW DOWN
Stakeholders should be able to run reports, but they shouldn't be able to carelessly access customer data. Ensure you have the right security, compliance, and governance in place to protect customer data.

Platform Integration > SPEED UP!
The more real-time data you can get syncing between platforms, the better. This allows marketers to send more personal and relevant engagements more often.

Adding Net New Platforms > SLOW DOWN
It's harder than you think to remove tools from your stack if they don't work out, not to mention migrations. Do your due diligence and prepare well before adding a new platform to your stack.

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POLL of 350+ marketing ops pros: What is the biggest pain point in marketing ops today?