Setting data goals, creating a mission statement, why you aren't getting job offers and more...

In this edition:

1. Goals for Managing Data 

2. Marketing Ops Team Mission Statement

3. What Marketing Operators Wish For

4. For Paid Subscribers: I’m getting interviews but no offers - help!

Are you interested in marketing ops coaching? I’m taking on a limited number of coaching clients. If interested, respond to this newsletter or contact me on LinkedIn.

Want to attend the Marketing Ops Conference of the Year?: Join me and hundreds of other talent marketing ops pros at Mopsapalooza in November.

Let’s discuss growing your career: Thao Ngo and I are hosting a part 2 of Marketing Ops Town Hall, all about sharpening your career skills in marketing ops. Join us on June 26.

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Goals for Managing Data 

Are you intimidated by data?

Have a lot of data to manage but don’t know where to start?

Here are three things you want to focus on: the “3 A’s” of data management.

Try setting a percentage goal around accuracy, run a sample random sample test to see if your data is actionable, and survey your stakeholders to understand the accessibility of your data.

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Marketing Ops Team Mission Statement

I’m a big believer in mission statements. Even for marketing ops teams.

Jess Kao told me her team’s mission is to be the accelerant of all marketing.

My team’s is this: Growth Marketing Ops mission is to drive operational excellence for our marketing organization. We use our expertise in people, process, and technology to help marketers achieve their objectives.

Here are some ideas to help craft your team’s mission statement:

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Poll - If you could have one marketing ops wish granted, what would you choose?

The poll results from over 700 marketers underscore the importance of good data health and hygiene, above and beyond the desire for more budget or resources.