Rumors about the future of Martech, documenting your operations and more

Also - advanced project management tactics

In this edition:

1. Rumors about the future of Martech

2. The easy way to document your marketing ops and processes

3. Best Ops Advice on Linkedin This Week

4. For Paid Subscribers: Advanced project management tactics.

Happening today - Webinar on taking a strategic role in marketing planning. Hear how Shell ditched the spreadsheets and transformed their marketing planning process across 30 local markets. Come with your questions on September 25th at 9am PT/12pm ET. Register to join live and get the recording. https://links.uptempo.io/better-marketing-plans

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Rumors About the Future of Martech

When you think about the future of Martech, you have to strip away the noise and get clear on the signals. Conversations with industry leaders and practitioners often reveal patterns that feel more like glimpses of what's next. These rumors aren't just for fun—they push us to think critically about where we're headed. Here’s what’s on the horizon:

1. Composable Martech Stacks

First up, composability. No surprise here. Martech stacks will be modular, allowing teams to plug and play different platforms like Legos. The key is that data will no longer be siloed across different tools. Salesforce is even calling this "zero-copy data," meaning there’s one source of data, not copies of data across multiple platforms. It’s not just about tech anymore—it’s about how seamlessly your systems communicate.

2. Prompt-Based Workflows

Imagine not having to navigate clunky platforms anymore. Instead, you interact with a simple prompt. This is what people are buzzing about: a shift from learning platforms to focusing on strategy. The tools disappear into the background, and you work via a chat interface. The future is about making complex processes feel intuitive.

3. AI for Audience Selection

The third rumor? Martech tools will soon decide who you should target. This means marketers will no longer be responsible for audience segmentation—AI will handle it. Your job will be to craft the best message, and the tech will do the rest. Think of it as strategy-first, with AI taking care of execution.

These rumors force us to reframe how we think about Martech and its role in marketing. Are we ready?

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The easy way to document your marketing ops and processes

The easy way to get up to speed on your documentation is to make it a habit to document at least one thing every week.

You can:

- Log your campaign insights or test results
- Write out a process or solution
- Create a training video or checklist
- Outline a new strategy with goals and timeline

Who will benefit?

- Marketing and sales colleagues
- New employees during onboarding
- Marketing mentees or anyone looking to learn
- You: you'll forget in 6 months or so :)

Documenting = repeatable success!

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The Best Ops Advice on Linkedin This Week

Interview with the Senior Director of Marketing Ops at Optimizely with Humans of Martech.

New book called “The Revenue Operations Manual” by Sean Lane.

ClickUp’s controversial marketing campaign at Dreamforce by Vin Matano.