The Marketing Operations Leader

The Marketing Operations Leader

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The Marketing Operations Leader
The Marketing Operations Leader
5 ideas to sell marketing ops internally, the most underrated part of mops and more...

5 ideas to sell marketing ops internally, the most underrated part of mops and more...

Also - How Marketing Operations Adds the Most Value to Their Organization

Darrell Alfonso's avatar
Darrell Alfonso
Aug 06, 2024
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The Marketing Operations Leader
The Marketing Operations Leader
5 ideas to sell marketing ops internally, the most underrated part of mops and more...
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In this edition:

  1. 5 Ideas to Sell Marketing Ops Internally 

  2. You Know You Work in Marketing Ops When…

  3. POLL: What is the Most Underrated Aspect of Marketing Operations?

  4. For Paid Subscribers: How Marketing Operations Adds the Most Value to Their Organization

Come to Silicon Valley if you can this week to attend the Martech World Forum - check it out.


How to Sell Marketing Ops Internally 

Many organizations aren't investing in marketing operations because they don't understand the value.

They know the basics of what marketing ops does, but don't understand how that translates to business growth.

Change that by switching the conversation from "resources" to "outcomes".


You Know You Work in Marketing Ops When


Poll: What is the most underrated aspect of marketing operations?

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