12 Things to Look for in a Winning Tech Stack

Also - The Hidden Truths Martech Vendors Don't Want You to Know

In this edition:

1. 12 Things to Look for in a Winning Tech Stack

2. How You Feel in Year 1, 5, and 10 in Marketing Ops

3. POLL - The Most Dreaded Interview Question

4. For Paid Subscribers: The Truth About Multi-Touch Attribution: What Most Marketers Don’t Know

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Real Advice on Marketing Planning: Are you trying to do it all - or driving real growth?

Many marketing plans end up spread too thin, aiming to please every stakeholder or cover every possible angle. But this approach often leads to overcomplicated planning, budget creep, and minimal impact.

Instead, focus your efforts around a single growth lever.

Marketers typically have four key ways to drive growth:

1. Increase efficiency

2. Expand into new markets

3. Launch new products or services

4. Reach new buyer segments

Choose the pillar that aligns most closely with your company’s top priorities. The focused effort will deliver far better results than trying to tackle everything at once.

Where will you focus next?

Get more planning advice and frameworks in the Blueprint for Marketing Planning.

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12 Things to Look for in a Winning Tech Stack

Too many leaders just don’t understand how much effort goes into managing a winning tech stack.

Great Martech and Revtech operators strive for these 12 things when building their technology stack:

Business Aligned: Supports top business objectives.
Customer-Centric: Elevates customer experiences across touchpoints.
Integrated: Tools seamlessly connect for better results.
Flexible: Adapts to change without breaking.
Secure & Compliant: Protects your business and its customers.
Data-Driven: Turns insights into action.
Proactively Managed: Regularly optimized and continuously improving.
Innovative & Future-Ready: Embraces emerging trends and tech.
Cross-Functional: Drives collaboration across teams.
Cost-Effective: Delivers clear ROI.
User-Friendly: Empowers teams to work faster and smarter.
Scalable: Grows with your organization.

And that’s just the start!

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How You Feel in Year 1, 5, and 10 in Marketing Ops

Year 1 in Marketing Ops: What new Martech features can we try out?

Year 5 in Marketing Ops: What tools and tactics will help us drive revenue?

Year 10 in Marketing Ops: How do we structure our people, processes, and technology to create a better customer experience and increase high-value outcomes?

Many of us have gone through this journey. The good news if you are starting out - you can skip right to year 10 🙂

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POLL: What is Your Most Dreaded Interview Question?

Top Commentary from Social:

I hate the “tell me about yourself” question… be more clear! Sometimes interviewers are expecting work history sometimes they want a unique fact to know more about your personality, sometimes they just use it as a time filler. People can tell you what you want to know if YOU know how to ask it. - Siena Poyfair

Actually, I like all of this questions because they give me the chance to sell myself and communicate my interest in add value through the role. - Ronald Gaines

Sell me this pen - Josh Lucas