10 Things Ops Teams Should Steal from Product Management
Also - the biggest data problem marketers face today
In this edition:
10 Things Ops Teams Should Steal from Product Management
The Woes of Working in Marketing Operations
POLL - What is The Biggest Data Challenge Marketers Face Today?
For Paid Subscribers: The Paradox of the Job Title: Does It Really Matter?
REMINDER: The Marketing Operations Virtual Event of the Quarter (MOPs Breakout) is this Wednesday! Join us live to learn about the future of marketing operations, and then to discuss it with your peers.
10 Things Ops Teams Should Steal from Product Management
Product management has been around for almost 100 years. It started in the 1930’s.
Marketing and revenue operations haven’t been around for too long.
It’s time to borrow some tried and true practices from the product management playbook in order to boost our operational effectiveness.
Here are 10 principles every operations professional should adopt:
1️⃣ Listen to the voice of the customer
Whether it's internal stakeholders or external audiences, their feedback is gold. Build processes and systems that solve their pain points.
2️⃣ Be agile and iterate
Perfection is the enemy of progress. Start small, measure, and optimize relentlessly.
3️⃣ Design and architect great systems
Think long-term. Build for scale and flexibility, not just to meet immediate needs.
4️⃣ Focus on solving problems
Every initiative should answer a simple question: “What problem are we solving?”
5️⃣ Collaborate with technical resources
Partnering closely with developers and engineers ensures your tech stack is not only functional but also future-proof.
6️⃣ Create realistic roadmaps
Set clear priorities, align stakeholders, and ensure everyone knows what’s coming next.
7️⃣ Documentation is essential
Processes, workflows, and decisions need to be captured. It’s the key to repeatability and scalability.
8️⃣ Employ prioritization frameworks
With endless demands, frameworks like RICE or MoSCoW can help ensure you're working on the most impactful projects.
9️⃣ Have a passion for technology
The Martech landscape evolves quickly. Stay curious and embrace innovation.
🔟 Make data-driven decisions
Gut instinct is great, but data gives you the confidence to act and iterate.
✨ These principles not only help Ops professionals deliver value faster but also establish a strategic mindset—taking you from “doer” to “builder.”
Which of these principles resonates the most with you?
The Woes of Working in Marketing Operations
Marketing ops is easy right?
POLL: What is the biggest data quality challenge for marketers today?
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